Know Your Numbers,
Charge What You’re Worth

A free pricing and income calculator for trainers who want to make data-driven decisions and run a real business.

Every business exists to make a profit. If yours isn't, it's not a business — it's an expensive hobby.

It’s harsh, but true. And it starts with one thing:

Knowing your numbers.

Your expenses. Your taxes. Your rent, your equipment, your software, your time.

Every dollar in, every dollar out — measured, tracked, and understood.

As Peter Drucker, one of the most influential management thinkers of the 20th century, put it:

"What gets measured gets managed."

Richard Branson, who built an empire out of dozens of companies, said it even more directly:

"Never take your eyes off the cash flow — it's the lifeblood of your business."

The best businesses in the world — the ones that last decades, not months - are obsessive about this. They don't guess. They don't "feel out" a price and hope it works.

They calculate it. Here's the thing: most personal trainers never do this.

You got into this industry to help people, to coach, to program, to change lives in the gym. Nobody teaches you to build a P&L or calculate your break-even rate.

So most trainers just... pick a number, put their head down and make the gym rent.

Is it any wonder most personal training businesses don't survive past a couple of years?

This calculator will change that. In a few minutes, you'll know exactly what you need to charge, calculated from your real costs and goals.

Because you can't build a business you don't understand. And you can't charge what you're worth until you know what it costs you.