Know Your Numbers,
Charge What You’re Worth

A free pricing and income calculator for trainers who want to make data-driven decisions and run a real business.

Every business exists to make a profit. If yours isn't, it's not a business — it's an expensive hobby.

It’s harsh, but true. And it starts with one thing:

Knowing your numbers.

Your expenses. Your taxes. Your rent, your equipment, your software, and your time.

Every dollar in, every dollar out — measured and tracked so there are no surprises.

As Peter Drucker, one of the most influential management thinkers of the 20th century, put it:

"What gets measured gets managed."

Richard Branson, who built an empire out of dozens of companies, said it even more directly:

"Never take your eyes off the cash flow — it's the lifeblood of your business."

The best businesses in the world, the ones that last decades, not months, are obsessive about this. They don't guess. They don't "go with” a price and hope it works.

They calculate it. And most personal trainers never do this.

You got into this industry to help people, to coach, to program, to change lives in the gym. Nobody teaches you to build a P&L or calculate your break-even rate.

So most trainers just... pick a number, put their head down and make it work. When the going’s good, we don’t think about churn or the low periods. How much you need to save up to take a holiday, or ***GASP superannuation.

Is it any wonder most personal training businesses don't survive past a couple of years?

Nobody wings a sustainable business. Nobody survives an uncertain one.

This calculator will help you get clarity. In a few minutes, you'll know exactly what you need to charge, calculated from your real costs and goals.

Because you can't build a business you don't understand. And you can't charge what you're worth until you know what it costs you.